Marketing Management Associate of Applied Science Degree MM13

The Marketing program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing degree with specializations in marketing management, entrepreneurship, professional selling, or social media.

Minimum Test Scores:

Next Gen. ACCUPLACER

Reading: 236
Writing: 249
QRAS:
(Quantitative Reasoning, Algebra & Statistics)
245

Curriculum

General Education Core (Required Minimum: 15 Semester Credit Hours)

Area I – Language Arts/Communication

ENGL 1101Composition and Rhetoric

3

Area II – Social/Behavioral Sciences – Select one

ECON 1101Principles of Economics

3

ECON 2105Macroeconomics

3

ECON 2106Microeconomics

3

HIST 1111World History I

3

HIST 1112World History II

3

HIST 2111U.S. History I

3

HIST 2112U.S. History II

3

POLS 1101American Government

3

PSYC 1101Introductory Psychology

3

SOCI 1101Introduction to Sociology

3

Area III – Natural Sciences/Mathematics – Select one

MATH 1103Quantitative Skills/Reasoning

3

MATH 1101Mathematical Modeling

3

MATH 1111College Algebra

3

 

Area IV – Humanities/Fine Arts – Select one

ARTS 1101Art Appreciation

3

ENGL 2110World Literature

3

ENGL 2130American Literature

3

ENGL 2310English Literature from the Beginnings to 1700

3

HUMN 1101Introduction to Humanities

3

MUSC 1101Music Appreciation

3

THEA 1101Theater Appreciation

3

Program - Specific Requirements

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General Core Elective

3

 

Occupational Courses

COMP 1000Introduction to Computer Literacy

3

ACCT 1100Financial Accounting I

4

MKTG 1100Principles of Marketing

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Commun

3

MKTG 2090Marketing Research

3

MGMT 1100Principles of Management

3

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Elective

3

Select one course (3 Hours)

MKTG 1130Business Regulation/Compliance

3

ACCT 2140Legal Environment of Business

3

PARA 1150Contracts, Comm Law/Bus Org

3

Select two courses (6 Hours)

MKTG 2000Global Marketing

3

MKTG 2290Marketing Internship/Practicum

3

MKTG 2300Marketing Management

3

Select one course (2-4 Hours)

MKTG 2030Digital Publishing and Design

3

BUSN 1430Desktop Publish/Present Applic

4

BUSN 1190Digital Technologies- Business

2

Specializations – Select one of the following four areas

Marketing Management Specialization

MKTG 1370Consumer Behavior

3

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Marketing Elective

3

Select one course (3 Hours)
MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

Select one course (3 Hours)
MKTG 2060Marketing Channels

3

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Marketing Elective

3

Entrepreneurship Specialization

MKTG 2210Entrepreneurship

6

MKTG 2010Small Business Management

3

Select one course (3 Hours)
MKTG 2070Buying and Merchandising

3

MKTG 1210Services Marketing

3

Professional Selling Specialization

MKTG 1370Consumer Behavior

3

MKTG 1210Services Marketing

3

MKTG 2160Advanced Selling

3

Select one course (3 Hours)
MKTG 2060Marketing Channels

3

XXXX 0000
Marketing Elective

3

Social Media Marketing Specialization

MKTG 2500Exploring Social Media

3

MKTG 2550Analyzing Social Media

3

MKTG 1370Consumer Behavior

3

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Marketing Elective

3

Minimum Length of Program: 5 Term(s)

Total Credit Hours: 62