Marketing Management Associate of Applied Science Degree MM13
The Marketing program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing degree with specializations in marketing management, entrepreneurship, professional selling, or social media.
Minimum Test Scores:
Next Gen. ACCUPLACER
| Reading: |
236 |
| Writing: |
249 |
QRAS:
(Quantitative Reasoning, Algebra & Statistics) |
245 |
Curriculum
General Education Core (Required Minimum: 15 Semester Credit Hours)
Area I – Language Arts/Communication
Area II – Social/Behavioral Sciences – Select one
Area III – Natural Sciences/Mathematics – Select one
Area IV – Humanities/Fine Arts – Select one
Program - Specific Requirements
| XXXX 0000 | General Core Elective | 3 |
Occupational Courses
Select one course (3 Hours)
Select two courses (6 Hours)
Select one course (2-4 Hours)
Specializations – Select one of the following four areas
Marketing Management Specialization
| MKTG 1370 | Consumer Behavior | 3 |
| XXXX 0000 | Marketing Elective | 3 |
Select one course (3 Hours)
Select one course (3 Hours)
| MKTG 2060 | Marketing Channels | 3 |
| XXXX 0000 | Marketing Elective | 3 |
Entrepreneurship Specialization
Select one course (3 Hours)
Professional Selling Specialization
Select one course (3 Hours)
| MKTG 2060 | Marketing Channels | 3 |
| XXXX 0000 | Marketing Elective | 3 |
Social Media Marketing Specialization
Minimum Length of Program: 5 Term(s)
Total Credit Hours: 62